Global Entrepreneurship Week 2023
INDUSTRY:
ENTREPRENEURSHIP
CLIENT:
GEW HONDURAS
YEAR:
2023
EXPERIENCE:
GRAPHIC DESIGN / AUDIOVISUAL
About the project
Global Entrepreneurship Week (GEW) Honduras 2023 is part of a global movement celebrating innovators and driving entrepreneurial growth. Managing end-to-end multi-channel communications, the scope encompassed strategic pre-to-post event execution—including social media management, promotional design, website optimization, video editing, and custom Motion Graphics Templates (.mogrt) to build upon the local brand identity and ensure long-term visual consistency.
The challenge
The project required establishing a unified communication ecosystem capable of engaging diverse audiences across multiple platforms under strict timelines. Beyond managing paid and organic social campaigns, the challenge lay in maintaining strict brand cohesion, coordinating communications across dozens of partner organizations, and translating complex event schedules into accessible digital formats.
Result
The campaign reached nearly 70,000 unique Facebook accounts and generated high engagement across platforms—achieving a 13.97% engagement rate on LinkedIn and 7.07% on Instagram. The strategy successfully mobilized 57 partner organizations, engaged over 1,400 attendees across 67 registered events, and recorded more than 3,100 website visits, establishing a robust digital benchmark for future editions.
